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IHG’s luxurious and life-style portfolio InterContinental Inns and Resorts has unveiled a world model evolution that goals to reimagine the posh journey expertise.
Centred round cultural connection, cutting-edge expertise, revolutionary design, and distinctive hospitality, the brand new period of InterContinental goals to strike a stability between ‘freedom and familiarity’ in a bid to fulfill the calls for of contemporary luxurious travellers.
Visitors can count on new choices and experiences, a contemporary model tradition, distinctive model differentiators, and a meals and beverage and resort design technique “tailor-made to the traveller of tomorrow”.
“This isn’t a rebrand or repositioning; moderately, it’s a complete transformation from begin to end of InterContinental, making certain we keep on the forefront of crafting a luxurious expertise for the trendy luxurious traveller,” mentioned IHG Inns and Resorts Vice President of Luxurious Manufacturers, Tom Rowntree
“Collaborating with our 215 motels worldwide, we’re dedicated to delivering exactly what todays and tomorrows friends, house owners and colleagues require.
“At its core, this model evolution revolves round our distinctive crew members globally. Alongside a brand new model service platform, we’re introducing a contemporary model tradition and a spread of programmes geared toward attracting and retaining the best expertise within the trade.
“Our colleague model tradition is grounded in InterContinental’s core perception that journey expands the thoughts. We unite in variety and wherever you’re on the planet, you belong at InterContinental.”
In an effort to create seamless transitions within the visitor expertise, new initiatives embrace scientifically backed meals and beverage programmes to assist friends cut back journey fatigue. Visitors may even obtain entry to jet lag app, Timeshifter, to assist them modify rapidly to new time zones.
A collaboration with neuroscience-based designer Isabelle Sjovall sees guestrooms specifically tailor-made to assist restoration from journey fatigue.
Taking a number one position in connecting friends to the tradition of every vacation spot, the concierge will play an much more vital position.
Going past the usual concierge desk, Revolutionary Concierge Galleries in resort lobbies will current native, cultural information in an interactive luxurious boutique setting with library areas, shows, informative options and, in some instances, artwork installations or designer pop-ups.
Micro-occasions from birthdays to child showers shall be elevated via a brand new Unbelievable Events program that includes bookable intimate areas across the resort with facilities and experiences on provide reminiscent of tablescapes, candlelit dinners or personal masterclasses.
InterContinental may even unveil specifically designed Celebration Suites globally the place friends can go a step additional to get pleasure from lavish dinner events or landmark birthdays.
Design and timeless model throughout the various portfolio of properties shall be elevated below the umbrella of “Cultivated Class”, defined IHG Inns and Resorts International Head of Design for Luxurious Manufacturers, Melissa Messmer.
“Every InterContinental resort or resort is an experience-driven bespoke idea, tied collectively by our new Design Pillars that type the energy of our model design model, Cultivated Class,” Messmer mentioned.
With 93 new motels and resorts within the pipeline, IHG mentioned these newest ideas will form the way forward for InterContinental.
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