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@HOME, the midscale extended-stay model launched by BWH Motels in October 2022, has constructed a robust pipeline with greater than 25 new-build lodges. These properties are being developed at a time when the extended-stay phase continues to be the top-performing chain scale within the trade.
In line with The Highland Group’s 2023 Mid-12 months U.S. Prolonged-Keep Lodging Market Report, extended-stay lodges’ 3.2% RevPAR achieve within the second quarter of 2023 was higher than the two.7% enhance STR reported for the general resort trade. The midscale extended-stay phase recorded second-quarter RevPAR of $86.41, a 2.9% year-over-year enhance. ADR for all U.S. extended-stay lodges for the second quarter of $121.47 was the very best ever reported by The Highland Group (since 2016), whereas midscale ADR got here in at $111.64.
The figures present that @HOME by BWH fills a necessity for each leisure and enterprise vacationers. The extended-stay apartment-style model caters to visitors who keep seven to twenty nights, and properties will characteristic facilities akin to a social patio with fireplace pit, a health membership, a market, visitor laundry and visitor weekend lockers.
@HOME was pushed by BWH Motels’ present hoteliers and their wants/needs on this class, so it gives an owner-friendly mannequin of “choices not mandates.” Whereas a lot of the extended-stay product in the marketplace in the present day is in want of a refresh, the model is a pure match for homeowners/builders trying to construct a resort the place they’ve a say within the design, whereas additionally being backed by BWH Motels’ income supply programs.
And at a time when resort employees are exhausting to search out, @HOME could be very streamlined, with restricted employees wants.
“This idea could be very environment friendly to function,” stated Brad LeBlanc, SVP, chief growth officer, BWH Motels. “For it to achieve success, it could possibly’t bleed on the backside line.”
The model permits builders to decide on the colour scheme and the situation of the awning (aspect or finish entry), whereas different optionally available options embrace a pool, a gathering room and a self-service bar.
LeBlanc’s message to potential builders of @HOME is: “Preserve it easy. Don’t overbuild.”
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