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Alternative Motels EMEA has signed a brand new distribution settlement with Spanish lodge chain Sercotel to showcase their joint portfolio to company purchasers throughout the UK, France, Germany and the Netherlands.
The 2 firms have collaborated since 2018 to convey collectively their distribution channels.
This new settlement will see the 2 firms undertake business and advertising actions centered on driving ahead incremental income.
A key focus for each teams would be the conferences, incentives, conferences and exhibitions (MICE) business.
Raul Ramirez Sanchez, chief section and worldwide operations officer, mentioned: “Our five-year collaboration with Sercotel Motels is a testomony to our shared imaginative and prescient to construct a mutually useful relationship and leverage synergies between our two firms.
“We have now a productive collaboration thus far and this new distribution settlement additional helps our development technique in a number of key markets throughout EMEA. We stay up for persevering with to increase our joint presence throughout the area through the years to return.”
José Rodríguez, CEO at Sercotel, added: “Persevering with our alliance with Alternative Motels EMEA is good news. With this distribution settlement, we take a big step ahead in our worldwide development, enabling us to spice up our enterprise in key European markets, in the US, and in others international markets the place Alternative has a presence.”
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