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UK: Buyer engagement platform Cendyn and eCommerce platform SiteMinder have fashioned a strategic partnership to mutually develop each corporations’ income administration capabilities.
By way of the partnership, Cendyn prospects can now achieve full entry to SiteMinder’s income platform, which supplies the flexibility to handle fee plans and stock.
Moreover, prospects will have the ability to entry all distribution channels below SiteMinder to achieve a dynamic mixture of income streams and improve speed-to-market.
For SiteMinder’s resort prospects, efficiency knowledge insights can be supported by Cendyn protecting income, eCommerce, distribution, and advertising and marketing and gross sales analytics.
Michael Bennett, president at Cendyn, mentioned: “We’re delighted to deepen our long-standing relationship with SiteMinder to supply our resort prospects the chance to faucet into new streams of income, rapidly and simply. It’s thrilling to increase this energy in income era to our prospects across the globe as SiteMinder stands out as a robust expertise accomplice for resorts.”
Jonathan Bedford, chief gross sales officer at SiteMinder, added: “Cendyn is a real market chief with nice foresight in bringing collectively income, eCommerce, distribution, advertising and marketing and gross sales capabilities to the world’s resorts. We’re happy to strengthen our partnership for the advantage of our mutual resort prospects.”
Cendyn and SiteMinder first partnered in 2018 with the launch of SiteMinder Trade, which enabled resort knowledge to be transferred between property administration programs and resort purposes akin to Cendyn’s buyer relationship administration (CRM). SiteMinder Trade led to the launch of SiteMinder’s Resort App Retailer market in 2019.
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