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Over the past twenty years, Meriton Suites has been on a powerful and regular development trajectory, averaging a brand new lodge opening every year. However a latest AU$400 million growth injection noticed the launch of an extra three resorts in two months, taking the owner-operator to new states (VIC, ACT) and rounding out 2023 with 23 resorts in its community.
Right here, Meriton Suites Group Common Supervisor and Meriton Group Director, Matthew Thomas, discusses latest openings, development plans and the continued demand for apartment-style choices.
Are you seeing elevated demand for serviced flats in latest occasions? Has the traveller demographic modified?
Completely! Meriton Suites led the way in which in condo type lodge lodging. Twenty years in the past, Harry [Triguboff, Meriton Group Founder and Managing Director] noticed a niche within the lodge lodging marketplace for teams of individuals and households who needed to remain collectively when travelling as a substitute of reserving two separate or adjoining rooms.
Now, not solely are travellers wanting the extra area, however they’re additionally in search of the home-away-from-home expertise. As a result of our suites are designed the identical as our residential flats, visitors have the additional area with all of the comforts that they’d get pleasure from at house, like absolutely outfitted kitchens, inner laundries, separate bedrooms and dwelling/eating rooms.
Inform us concerning the considering behind the most recent areas and the place Meriton Suites is trying subsequent.
2023 was an enormous 12 months for Meriton Suites the place we opened three new resorts in Melbourne, Canberra, and Liverpool – that’s a complete of 889 new rooms. Meriton Suites has a really robust loyal buyer base in Sydney, Gold Coast and Brisbane and we discovered that this similar buyer base was additionally travelling to different states. So, it made sense to open a lodge in each Melbourne and Canberra as they’ve been extremely requested locations with our visitors.
We opened Meriton Suites Liverpool as a result of Liverpool is among the fastest-growing areas in Sydney, boosting important growing business and well being areas. Because of this, we now have discovered many company and well being professionals staying within the space. Additionally, with the quickly to be accomplished Western Sydney Worldwide Airport, Liverpool will change into the gateway metropolis for the airport.
We’re all the time watching the market and sourcing new areas. However we’re in no rush. When a web site turns into out there, we fastidiously analyse the state of affairs to find out whether or not the time is correct to develop.
Being predominantly based mostly in NSW, what have been a number of the challenges concerned in increasing to new states?
By opening these new resorts, we’re offering our visitors with extra selection of areas. We now have 23 resorts nationally, making Meriton Suites the most important Australian owned and operated lodge firm.
It’s all the time a problem whenever you enter new markets and understanding and adapting to native demand is essential for efficient model constructing. Fortunately, we now have had sufficient time to review the market previous to opening with a view to create a powerful and memorable model presence, as well as a lot of our visitors have already been travelling to or from these states and due to this fact are acquainted with our model.
In relation to employees and assets, we now have a stable inner recruitment course of whereby we enable group members to maneuver inside properties. Because of this, some roles within the new markets have been crammed by current group members who have been prepared to relocate.
In methods is Meriton Suites evolving its luxurious providing and visitor expertise?
We goal to supply the identical memorable expertise in any respect our Meriton Suites areas, so whether or not you might be staying with us at North Sydney, Bondi Junction, Surfers Paradise or our newer areas Liverpool, Canberra and Melbourne it is possible for you to to get pleasure from the identical luxurious and comforts at every.
As well as, we now have 32 Penthouses out there at 10 properties throughout New South Wales, Queensland, Australian Capital Territory and Victoria.
Our Penthouse Assortment stays embrace unparalleled consolation with breathtaking views and luxurious facilities all through. These embrace premium Smeg home equipment, Nespresso espresso machine, skilled GHD styling instruments, Balmain lavatory facilities, bluetooth audio system, recent flowers, and a group of trend books & magazines in every penthouse suite.
What’s subsequent for Meriton Suites in 2023-2024?
Our pipeline could be very thrilling and contains a lot of new Meriton Suites areas in Sydney and a 3rd location in Brisbane CBD.
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