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Quest Residence Lodges is on a mission to make its motels extra accessible for individuals with incapacity, via a strategic partnership with Accessible Lodging.
As the primary main lodging operator to have interaction with the nationwide accessibility physique, Quest is tapping into the quickest rising journey sector within the nation, with individuals with incapacity equating to AU$3.3 billion (17%) of Australia’s whole tourism income, in keeping with analysis printed by Accessible Lodging and Spinal Wire Harm Australia (SCIA).
Quest’s Basic Supervisor of Model and ESG, Anthea Dimitrakopoulos, mentioned overwhelming demand for accessible lodging prompted Quest to take motion to raised serve this neighborhood.
“In late 2022 over 80% of our properties persistently had their accessible rooms totally booked year-round, which introduced a problem but additionally a possibility for Quest,” she mentioned.
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“To proceed offering a house away from residence expertise for all our visitors and to scale up our accessible providing, Quest wanted to enhance our accessibility requirements by working with consultants and other people with lived expertise.
“This partnership is an ideal instance of how Quest continues to be an inclusive model that places within the work required to authentically reside our goal of creating visitor stays easy.”
Accessible Lodging Founder Kerry Williams has authored a Quest accessibility playbook and has travelled across the nation holding a sequence of workshops together with the Tourism Lodging Inclusion Coaching Program for all 1,900 Quest staff members.
“Quest’s method to accessibility is evolving past the usual model of accessible room,” Williams mentioned.
“With my consultancy service, I’m aiding Quest in creating seamlessly accessible and fantastically appointed serviced residences.
“Enterprise house owners are eagerly integrating new options to offer pleasant and accessible journey experiences, whereas their new motels are setting new requirements for model and facilities obtainable in accessible rooms.”
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Three Quest properties will increase their accessible rooms providing this yr to cater to excessive demand.
Dimitrakopoulos says Quest’s social impression stems from the person actions of Quest enterprise house owners.
“Each trigger they donate in the direction of, each accessible room they put money into, and each dialog they begin inside their very own networks round main social points we shine a light-weight on, like homelessness and gender equality, signify particular person moments that matter to us,” she mentioned.
Quest’s alliance with Accessible Lodging is one among various purpose-led partnerships that the enterprise is embarking on this yr.
Coinciding with its thirty fifth anniversary, celebrated on November 1, 2023, Quest’s 35 moments of doing higher marketing campaign if targeted on incorporating ESG into on a regular basis operations.
“Over 35 years, our individuals have created so many moments that matter which amplify our impression as a model throughout all of the native communities Quest are proud to proceed supporting,” mentioned Dimitrakopoulos.
“Social license is deeply embedded inside Quest. The measure of our success will at all times be our confirmed means to strike the fitting stability between profitability and goal.”
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