Sydney-based The Intermedia Group, considered one of Asia-Pacific’s main enterprise to enterprise publishing and occasion corporations that publishes HM, has signed a significant partnership with world occasions and knowledge enterprise Questex that may see the businesses co-promote and launch two new lodge business occasions in Asia.
The Intermedia Group is launching the Asia Lodge Trade Convention and Exhibition (AHICE) in Singapore on February 28-29, 2024, with a key give attention to South-East Asia, whereas Questex is increasing its rising world footprint within the operational actual property and hospitality market with an all-new IHIF Asia occasion to be held in Hong Kong within the third quarter of 2024.
Each Questex and The Intermedia Group will carry assist by means of advertising, gross sales and content material experience to all world occasions produced by each corporations together with the Worldwide Hospitality Funding Discussion board Berlin (IHIF), the brand new IHIF Asia, the just lately acquired NYU Worldwide Hospitality Trade Funding Convention (NYU), The Hospitality Present, Annual Lodge Convention (AHC) and Resort & Residential Hospitality Discussion board (R&R), alongside AHICE Asia Pacific, AHICE Aotearoa (New Zealand), AHICE Aloha (Hawaii) and AHICE South-East Asia.
The Intermedia Group’s enterprise development has been considerably rising throughout Asia-Pacific over the previous 18 months.
In Might this 12 months, over 1400 delegates attended the Asia Pacific Lodge Trade Convention and Exhibition in Adelaide, South Australia, making it the biggest lodge operations occasion within the APAC area, whereas new conferences have additionally been added in New Zealand (AHICE Aotearoa) and Hawaii (AHICE Aloha) to serve the lodge business in these booming South Pacific places.
The Intermedia Group Managing Director, Simon Grover, stated: “We sit up for collaborating with Questex on the launch of those two essential occasions.
“For over 25 years, Intermedia has been a pacesetter within the hospitality publishing and occasions sector within the Asia-Pacific area and thru our experience in top-level content material and occasion administration, collectively we are able to guarantee the brand new launches are premier hospitality occasions for lodge buyers, homeowners, builders, operators and related companies equivalent to bars, eating places, journey, gyms, salons and spas in Asia.”
For Questex, the brand new occasions in Asia proceed to bolster the worldwide growth of the Questex Hospitality portfolio following the latest acquisition of the NYU Worldwide Hospitality Trade Funding Convention and the resounding success of The Hospitality Present, a brand new occasion launch created in collaboration with the American Lodge & Lodging Affiliation (AHLA).
Questex is the one occasion and knowledge companies firm to supply a portfolio that features lodge operations, lodge actual property funding and different interconnected companies equivalent to eating places, bars, gyms, spas, and luxurious.
Questex’s Hospitality portfolio consists of the flagship Worldwide Hospitality Funding Discussion board (IHIF), in addition to Hospitality Insights, Lodge Administration, Resort & Residential Funding Discussion board, Annual Lodge Convention and Israel Lodge Funding Summit.
“Our technique is to give attention to our core sectors and prolong management positions by means of natural development and the acquisition of recent capabilities and belongings. It’s thrilling that we proceed to construct on this tailwind market,” stated Paul Miller, CEO, Questex.
“Now with hospitality funding and administration occasions in Europe and the USA, partnering with The Intermedia Group to launch two occasions in Asia is the right collaboration to increase globally and proceed our management place within the funding and hospitality business.”
Miller stated the The Intermedia Group is the right associate to collaborate with Questex. Its portfolio of options consists of print, web sites and reside occasions, equivalent to AHICE Asia Pacific, AHICE Aotearoa, AHICE Aloha and AHICE South-East Asia, which serve the wants of the lodge business throughout Asia-Pacific and in notably in Australia, New Zealand, Singapore and Hawaii.
The worldwide hospitality business is a large US$4.8 trillion market and is predicted to develop by over 10% yearly to succeed in US$6.8 trillion by 2026.
Operators throughout these companies share related wants round info, merchandise, and options, which affords Questex and The Intermedia Group a chance to scale for development whereas serving every of the sub-markets together with bars and eating places, spas, salons and lodge administration with sector-specific analysis, insights and connections to drive its companies ahead.
