[ad_1]
Marriott Worldwide’s 10 Melbourne motels are experiencing a growth in bookings for the 2024 Components 1 Rolex Australian Grand Prix, with the occasion driving occupancy over 90% and a 4% improve on common day by day room charges over the race weekend (March 22-24, 2024).
Returning as the popular lodge accomplice and presenting accomplice of the unique Marriott Bonvoy Lounge, for the fifth yr working, Marriott Bonvoy goals to “join folks by means of the ability of journey” by means of its hospitality providing trackside and all through town.
Marriott Worldwide Space Vice President of Australia, New Zealand and Pacific, Sean Hunt, stated the partnership has as soon as once more bolstered income with racing lovers travelling from throughout to attend the occasion.
![](https://www.hotelmanagement.com.au/wp-content/uploads/2024/03/Sean-Hunt-Headshot.jpg?w=683)
“Occupancy throughout our Melbourne properties is sitting at round 91% for the March 22 to 24 interval and our common day by day room charges are pacing 4% forward of the 2023 occasion,” Hunt stated.
“Worldwide room nights make up 46%, and home room nights 54%, citing the robust worldwide drive of the world’s quickest motorsport occasion.
“Our two latest Melbourne properties, Le Meridien Melbourne and The Ritz-Carlton Melbourne are driving buoyant outcomes. The premium and luxurious class is performing very nicely, with these properties sitting at 85% and 94% over the race weekend respectively, demonstrating the robust demand main occasions drive into town.”
Melbourne is Marriott Worldwide’s high metropolis for progress within the Australia, New Zealand and Pacific area, with 4 new properties opening over the past two years – Courtyard by Marriott Flagstaff Gardens, AC Lodge Melbourne Southbank, Le Meridien Melbourne and The Ritz-Carlton Melbourne – taking its room inventory in Melbourne to over 2200 keys.
![](https://www.hotelmanagement.com.au/wp-content/uploads/2023/03/Le-Meridien-Melbourne-Pool_HM.jpg?w=640)
“Lodge occupancy ranges have continued to extend over the past 12 months, with worldwide journey selecting up tempo and persevering with to steadily drive demand,” Hunt added.
“Marriott Bonvoy, Marriott Worldwide’s award-winning journey program can also be performing nicely, with 50% of our lead bookings for the Components 1 race weekend coming by means of Bonvoy members.”
The Marriott Bonvoy Lounge, which can host members, company shoppers, media and particular company, will supply luxurious hospitality, entry to premium racing viewing and unique experiences.
![](https://www.hotelmanagement.com.au/wp-content/uploads/2022/07/AC_MELAC_Lounge_HM.jpg?w=640)
“We sit up for providing our company curated hospitality experiences and alternatives to entry the pits and drivers that make this sport so distinctive and particular. Our members journey far and broad to expertise unimaginable F1 moments and we will’t wait to indicate them how nicely we do it right here in Melbourne,” Hunt added.
“The Marriott Bonvoy Lounge has grow to be one of the vital sought-after locations on the Albert Park Grand Prix Circuit over the past 5 years,” stated Australian Grand Prix Company CEO, Travis Auld.
“We’re delighted to proceed this partnership with Marriott, which brings the easiest in glamour, hospitality and leisure proper to the guts of our occasion.”
![](https://www.hotelmanagement.com.au/wp-content/uploads/2024/03/18-hm.png?w=640)
Reflecting the luxurious expertise at Marriott’s Melbourne properties, the lounge will characteristic plush seating, enriched color palettes, ambient music and a number of bars providing premium meals and beverage choices.
Marriott stated many components of the Marriott Bonvoy Lounge are being repurposed and utilised from earlier occasions, consistent with its ESG efforts. The partitions and façade from the hospitality suite on the Australian Open 2024 (in addition to final yr’s Albert Park Grand Prix Circuit activation) are being remodeled and reused to create a 12-metre bar on the primary flooring of the Marriott Bonvoy Lounge.
[ad_2]
Source link