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Chapel Down, England’s main and most celebrated winemaker, has right now introduced it’s the ‘Official English Glowing Wine’ Provider of Ascot Racecourse from 2024. That is the primary time within the 300-year historical past of the celebrated British racecourse that an English wine model has turn out to be an Official Provider.
Chapel Down has been the only real English glowing wine served in the principle bars of Ascot Racecourse since 2018 and has been a race sponsor for the previous 5 years. This prolonged partnership will see Chapel Down because the unique English glowing wine being served to greater than half 1,000,000 racegoers, together with the flagship assembly in June – Royal Ascot.
In addition to that includes on wine lists throughout the 179-acre racecourse, Chapel Down can even host a collection of experiential activations on key race days in 2024.
Immediately’s announcement coincides with QIPCO King George Race Weekend, the second largest annual race assembly after Royal Ascot. The race weekend options the Chapel Down Handicap Stakes, in addition to a Chapel Down pop-up bar serving its award-winning English glowing wines.
Liam Newton, Chapel Down Chief Advertising Officer, commented:
“We’re happy with our award-winning glowing wines and of our long-lasting relationship with Ascot. We’re excited to now be an Official Provider and to have the ability to provide racegoers much more alternatives to take pleasure in a more energizing method to have fun.”
Felicity Barnard, Business Director, Ascot Racecourse, added:
“We all know our friends already benefit from the distinctive high quality of Chapel Down’s glowing wines with positive meals and premium drinks taking part in such a key a part of a day on the races. We’re delighted to be extending our relationship with such a famend British model having them as an Official Provider year-round, additional extending the providing out there to our racegoers as English wine continues to go from energy to energy.”
The partnership is the newest in a rising variety of associations that Chapel Down has with main British occasions. The model is already showcased because the Official Glowing Wine of England Cricket – with this summer season seeing The Ashes being performed on house soil – in addition to the Oxford and Cambridge Boat Race. Earlier this summer season, Chapel Down additionally grew to become the Official English Glowing Wine of Tom Kerridge’s Pub within the Park, the UK’s largest meals and music competition with ten occasions throughout the South of England this summer season.
https://chapeldown.com/
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