{"id":12783,"date":"2024-11-27T06:01:25","date_gmt":"2024-11-27T06:01:25","guid":{"rendered":"https:\/\/hotelmagazine.co.uk\/?p=12783"},"modified":"2024-11-27T06:01:41","modified_gmt":"2024-11-27T06:01:41","slug":"journey-introduces-curated-loyalty-program-for-hotels-and-short-term-rentals","status":"publish","type":"post","link":"https:\/\/hotelmagazine.co.uk\/index.php\/2024\/11\/27\/journey-introduces-curated-loyalty-program-for-hotels-and-short-term-rentals\/","title":{"rendered":"Journey Introduces Curated Loyalty Program for Hotels and Short-Term Rentals"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12783\" class=\"elementor elementor-12783\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-43ad6ba1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"43ad6ba1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6123ef40\" data-id=\"6123ef40\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1afd59f1 elementor-widget elementor-widget-text-editor\" data-id=\"1afd59f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium\" src=\"http:\/\/boutiquehotelnews.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-04-at-11.47.59.png\" width=\"1200\" height=\"850\" \/><\/p><h2>Introducing Journey: A New Era in Travel Rewards<\/h2><p><a href=\"https:\/\/www.joinjourney.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Curated travel rewards platform<\/a> Journey has officially launched, enabling travellers to earn and redeem points across a carefully selected network of hotels and short-term rentals.<\/p><p>This network is described as an \u201cexclusive alliance\u201d of individual and private properties, showcasing a handpicked selection of luxurious accommodations worldwide.<\/p><p>Claiming to be the first rewards programme specifically designed for private rentals and boutique hotels, Journey Rewards members earn at least five points per dollar for every eligible stay booked directly with a property, compared to a mere one point per dollar for stays arranged via third-party OTAs.<\/p><p>Additionally, the platform empowers operators with AI marketing tools to enhance the guest experience, optimize off-season bookings, attract repeat visitors, and effectively compete with major international chains.<\/p><p>Members have the flexibility to transfer points among themselves or combine them with friends and family for reservations at Alliance member properties. They can also opt for smaller rewards if preferred.<\/p><h3>Future Endeavors and Community Engagement<\/h3><p>Looking towards the future, Journey aims to build a \u201cguild\u201d of influential frequent travellers who will provide reviews for the platform and suggest stays for future inclusion. Furthermore, travellers can accrue points by giving feedback on their stays and \u201cfavoriting\u201d properties.<\/p><h3>Meet the Leadership Team<\/h3><p>Journey\u2019s leadership team and investors comprise industry veterans who bring a wealth of experience:<\/p><ul><li><p><strong>John Sutton, Founder and CEO:<\/strong> With a strong background in media, including a significant role at Red Ventures, Sutton is poised to articulate Journey\u2019s strategic vision while attracting new talent.<\/p><\/li><li><p><strong>Brian Kelly, Senior Adviser and Investor:<\/strong> As the founder of the leading travel media platform The Points Guy, Kelly\u2019s insights will be invaluable to Journey\u2019s growth.<\/p><\/li><li><p><strong>James McBride, Alliance Ambassador and Senior Adviser:<\/strong> McBride will leverage decades of leadership experience to support independent travel operators, helping them flourish in a competitive market.<\/p><\/li><li><p><strong>Eric Wu, Senior Adviser and Investor:<\/strong> Co-founder of Opendoor, Wu\u2019s innovative approach will guide Journey\u2019s expansion strategies.<\/p><\/li><li><p><strong>Chris Burch, Senior Adviser and Investor:<\/strong> Burch\u2019s extensive knowledge in luxury travel and hospitality will help craft exceptional guest experiences.<\/p><\/li><\/ul><p>Recently announced, Journey has also acquired StayWatch, a site dedicated to short-term rental travel deals, formerly known as Sponstayneous. Co-founder and CEO Zach Busekrus expressed his excitement to join Journey as the head of the Journey Alliance, stating he aims to discover the world\u2019s best independently owned stays while collaborating with hospitality entrepreneurs to redefine loyalty for a new generation of travellers.<\/p><h3>The Importance of Loyalty in Travel<\/h3><blockquote><p>\u201cMore than ever, loyalty matters to consumers. Travellers seek to earn and redeem points for transformative experiences. Whether that involves a safari or a private vacation rental, many top lodging options are absent from the current loyalty landscape,\u201d said Kelly.<\/p><p>\u201cThat\u2019s where Journey comes into play \u2014 a revolutionary platform rewarding travellers for staying at properties where they\u2019ve traditionally faced loyalty limitations. No longer will they need to compromise on loyalty in pursuit of bespoke travel experiences.\u201d<\/p><\/blockquote><h3>A Curated Collection for Modern Travellers<\/h3><blockquote><p>Sutton emphasized, \u201cToday&#8217;s travellers encounter an overwhelming array of choices. Our curated collection features exceptional, independent stays, representing a handpicked selection of premium accommodations around the globe.\u201d<\/p><p>\u201cBy constructing a platform from the ground up, we\u2019re introducing travellers to unique, off-the-beaten-path properties while rewarding them for supporting independent operators.\u201d<\/p><p>\u201cJourney aims to create an ecosystem where independent operators can thrive without sacrificing their identity or profitability. Traditionally, loyalty programs have benefitted the program itself rather than the hotels or vacation rentals.\u201d<\/p><\/blockquote><p>As Journey prepares to launch its iOS and Android apps in the spring, the platform is expected to feature approximately 2,000 private home rentals and 200 boutique hotels within its &#8216;Journey Alliance.&#8217; Notable properties include Nihi on Sumba Island in Indonesia and Dawn Ranch in Sonoma, California, along with several remote treehouses and luxury resorts.<\/p><p>In discussions with Bloomberg, Sutton also revealed Journey&#8217;s ambitions to introduce a credit card product tailored for frequent travellers, aiming to create competitive revenue opportunities. This potential offering could rival products released by major companies, including <a href=\"https:\/\/shorttermrentalz.com\/news\/jp-morgan-chase-travel-agency\/\" target=\"_blank\" rel=\"nofollow noopener\">JPMorgan Chase &amp; Co.<\/a>, <a href=\"https:\/\/shorttermrentalz.com\/news\/american-express-travel-select-homes-retreats-pilot\/\" target=\"_blank\" rel=\"nofollow noopener\">American Express<\/a>, <a href=\"https:\/\/shorttermrentalz.com\/news\/capital-one-travel-rentals-premier-lifestyle\/\" target=\"_blank\" rel=\"nofollow noopener\">Capital One<\/a>, and others in the evolving travel loyalty landscape.<\/p><p>For further information, please visit our <a href=\"https:\/\/boutiquehotelnews.com\/news\/supplier\/journey-loyalty-programme\/?utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=journey-loyalty-programme\">Source <\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introducing Journey: A New Era in Travel Rewards Curated travel rewards platform Journey has officially launched, enabling travellers to earn and redeem points across a carefully selected network of hotels and short-term rentals. This network is described as an \u201cexclusive alliance\u201d of individual and private properties, showcasing a handpicked selection of luxurious accommodations worldwide. Claiming [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12784,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"http:\/\/boutiquehotelnews.com\/wp-content\/uploads\/2024\/11\/Screenshot-2024-11-04-at-11.47.59.png","fifu_image_alt":"","jnews-multi-image_gallery":[],"jnews_single_post":{"format":"standard"},"jnews_primary_category":[],"jnews_override_bookmark_settings":[],"jnews_social_meta":[],"jnews_override_counter":[],"jnews_post_split":[],"footnotes":""},"categories":[25],"tags":[4741,40,368,1004,172,173,3692,4866],"class_list":["post-12783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suppliers","tag-curated","tag-hotels","tag-introduces","tag-journey","tag-loyalty","tag-program","tag-rentals","tag-shortterm"],"_links":{"self":[{"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/12783","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/comments?post=12783"}],"version-history":[{"count":3,"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/12783\/revisions"}],"predecessor-version":[{"id":12804,"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/posts\/12783\/revisions\/12804"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/media\/12784"}],"wp:attachment":[{"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/media?parent=12783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/categories?post=12783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hotelmagazine.co.uk\/index.php\/wp-json\/wp\/v2\/tags?post=12783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}