IHG Hotels & Resorts Expands to Türkiye with Vignette Collection
In an exciting development for the hospitality industry, IHG Hotels & Resorts, one of the leading hotel chains worldwide, has announced its partnership for the Vignette Collection, Union Han, Istanbul Karaköy. This landmark signing marks the debut of the Vignette Collection in Türkiye and adds to IHG’s prestigious portfolio in the nation. Once it opens in the latter half of 2025, this converted property, owned by Cortex Turizm, will be the 16th IHG hotel in Istanbul.
The launch of Vignette Collection, Union Han, Istanbul Karaköy signifies IHG’s robust growth trajectory in Türkiye, contributing to a total of 45 opened and signed properties across the country. This signing also strengthens the global footprint of the Vignette Collection brand, which aims to have 100 hotels in its portfolio within the next decade. This expansion further enhances IHG’s luxury and lifestyle offerings, which currently comprise nearly 900 open and signed hotels worldwide.
Emphasizing Luxury and Local Identity
As IHG’s luxury conversion brand, Vignette Collection allows property owners to maintain the distinct character and identity of their hotels while providing guests with truly unique experiences in memorable locations. Staying aligned with its core values, Vignette Collection, Union Han, Istanbul Karaköy will uphold an “A Means for Good” initiative, showcasing the hotel’s commitment to collaborating with local non-profit organizations to create positive impacts within the community.
Located within the historic Tütün Han building, the hotel will boast 51 stylish and distinctive guest rooms, an all-day artisan bakery, and a specialty food restaurant. Additionally, guests can enjoy premium wellness amenities, including a spa designed for relaxation and rejuvenation.
Insights from Leadership
(Mrs) Willemijn Geels, Vice President of Development for Europe at IHG Hotels & Resorts, remarked: “It is great to see the momentum Vignette Collection, IHG’s very first collection brand, is having across Europe since its launch in 2021. Today, across the region, we have more than 14 open and signed Vignette Collection properties all in some of the most sought-after destinations. This is a testament to the trust new and existing owners have in IHG, our brands, and global enterprise – including our leading loyalty offer and powerful technology and revenue systems – to deliver for them.
“I’m incredibly proud of the growth we have seen across Türkiye in recent years, which is due to the dedication and drive from our in-market team, who have established strong relationships with our partners. We look forward to working alongside Cortex Turizm to bring the hotel to life and welcome guests to Türkiye’s first Vignette Collection property in 2025.”
Cortex Turizm’s Enthusiasm
Cortex Team expressed enthusiasm: “It is incredibly exciting that our first property with IHG Hotels & Resorts also marks the debut of the Vignette Collection brand in Türkiye. We are confident IHG’s trusted reputation and leading loyalty offer will make the hotel the leading choice for domestic and international travellers alike seeking a unique and immersive experience.”
Currently, IHG Hotels & Resorts operates 32 hotels across Türkiye, with an additional 13 properties in various stages of development spanning its extensive brand portfolio. The Vignette Collection, Union Han, Istanbul Karaköy joins other notable signings this year, such as the introduction of the first Garner hotel in Türkiye, positioned near the new International Istanbul Airport, as well as the upcoming InterContinental Ankara, scheduled to open in 2025. For more information please visit Vignette Collection
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