ONYX Hospitality Group, a leading management company in Thailand specializing in high-end hotels, resorts, serviced apartments, and luxury residences, is thrilled to announce its new joint venture with Malaysia’s Equatorial Group. Together, they will co-develop “EQ Phuket,” an upscale hospitality project set to debut in 2028 on the beautiful island of Phuket, Thailand. This significant endeavor marks a major step in ONYX’s growth strategy and complements its prestigious brands, including Amari, OZO, Shama, and Oriental Residence. This collaboration merges Equatorial’s distinguished EQ brand with ONYX’s diverse offerings, creating a remarkable opportunity for both parties.
The official signing ceremony for the joint venture took place on November 18, 2024, showcasing the united vision and robust partnership between ONYX Hospitality Group and Equatorial Group. The project, with a total investment of THB 2,500 million, will be situated at Kata Beach, one of Phuket’s most iconic locations, famed for its stunning hilltop views and direct beach access, making it a premier destination for discerning travelers. Additionally, it will be located adjacent to a new food and beverage destination.
Equatorial Group has set a high standard in the Malaysian hospitality industry, particularly with its flagship EQ hotel in Kuala Lumpur, renowned for its chic design, exceptional guest experiences, and its acclaimed dining venues. Recently honored as Kuala Lumpur’s #1 hotel for three consecutive years by Travel + Leisure Asia, Equatorial Group’s commitment to quality and luxury makes it a valuable partner for this venture, promising a remarkable resort experience in Phuket.
EQ Phuket will feature 180 spacious accommodations, appealing to a variety of travelers from regional to long-haul markets. Designed by a leading architect in the region, the resort will boast a unique balance of serene hilltop surroundings and luxurious beachfront access, complemented by world-class amenities, including expansive dining options and exclusive facilities right on the beach.
Sustainability will be integral to the project’s design and construction. The architecture will harmonize with the natural landscape, ensuring the preservation of existing trees and maintaining a significant green space, with a large portion of the site dedicated to lush greenery.
This new venture aligns with ONYX Hospitality Group’s dedication to expansion, excellence, and offering personalized guest experiences. With a focus on a ‘Tailored Approach to Hospitality,’ ONYX aims to position itself as the premier medium-sized hospitality management firm in Southeast Asia. This vision influences their operations, ensuring every guest enjoys a distinctive, world-class experience. Through the Phuket project, ONYX furthers its mission to create innovative and memorable experiences while enhancing its presence in key markets.
The partnership between ONYX Hospitality Group and Equatorial Group highlights the strength of their collaboration, built on common goals and a commitment to quality. This joint venture promises to stimulate growth for both companies, establishing a standout property in one of Thailand’s most desirable locations. With a blend of architectural brilliance, natural beauty, and expansive facilities, this project is set to become a flagship for ONYX and a new highlight in Phuket’s vibrant tourism landscape.
Hotel website
EQ Phuket, Phuket, Thailand
