Palladium Hotel Group is set to make its mark in Barcelona with the grand opening of the 45 Times Barcelona Hotel on November 15, 2024.
Ideally situated in the vibrant Plaza de Cataluña, the 45 Times Barcelona Hotel is a superior 4-star establishment boasting 119 rooms spread across 11 unique categories. Operating temporarily under the limited-time brand 45 Times Hotels, this hotel is strategically located near the renowned theatres of Las Ramblas and the magnificent works of Gaudí, making it a prime attraction. The building features a stunning neoclassical design complemented by décor that authentically reflects Barcelona’s cosmopolitan charm, including an eye-catching mural by the urban art collective Boamistura.
The 45 Times Barcelona Hotel will offer all the services and amenities that guests have come to expect, including a stylish rooftop complete with a swimming pool and bar that provides breathtaking views of the city.
This opening signifies Palladium Hotel Group’s return to Barcelona, where it previously operated three properties under the Ayre Hoteles brand until 2022. After approximately one year of operation, the 45 Times Barcelona Hotel will join the BLESS Collection Hotels portfolio, embracing the brand’s hallmark of experiential luxury. Juan Serra, Corporate Managing Director of Only YOU Hotels and BLESS Collection Hotels, stated, ‘With 45 Times Barcelona Hotel, we are continuing the concept of ephemeral hotels, paying homage to the cosmopolitan traveler and enabling us to efficiently operate properties for a specific duration before evolving them into established brands within the Palladium Hotel Group portfolio.’
The launch of the 45 Times Barcelona Hotel is the second for Palladium Hotel Group this year, following the debut of Only YOU Hotel Sevilla in March 2024. This expansion brings the company’s total portfolio to 41 properties, 19 of which are situated in Spain.
Introducing 45 Times Hotels: A Unique Ephemeral Brand
45 Times Hotels represents a groundbreaking concept in hospitality, offering accommodations for a limited period that must be experienced before they transition into new offerings. This brand focuses on modern, functional, and comfortable spaces that ensure quality experiences in prime locations, inviting guests to explore the destination. At its heart lies the promise of transformation, evolving into another identity within the Palladium Hotel Group portfolio.
Originating in New York, 45 Times Hotels celebrates the cosmopolitan essence of major cities. It was inspired by the opening of the group’s inaugural American property, the 45 Times Square Hotel, which debuted in August 2023, signaling Palladium Hotel Group’s entry into the United States.
Hotel website
Iberostar Selection Paseo de Gràcia, Pl. de Catalunya, 10, Barcelona, 08002, Spain
+34 937 00 62 62
