ONYX Hospitality Group, a prominent management company for hotels, resorts, serviced apartments, and luxury residences in Southeast Asia, has entered into an agreement to manage Amari The Tide Bangsaen. This property, a major revitalization of The Tide Resort, is being transformed into Amari The Tide Bangsaen, with a grand reopening scheduled for the second quarter of 2025. Situated in Thailand’s Chonburi Province—an area positioned for substantial economic growth, particularly in the tourism sector—this property underscores Amari’s commitment to providing outstanding experiences in Thailand’s most promising locations.
With a dedicated focus on enhancing guest experiences and creating unforgettable moments for both Thai and international visitors, the hotel will meet a diverse range of traveler needs and preferences across leisure and business sectors.
The signing ceremony for the management agreement was held on November 7, 2024, between Five Leader Group Co., Ltd. and ONYX Hospitality Group at the property. Attendees included Thanasit Khunplome, the owner’s representative, and Yuthachai Charanachitta, the Chief Executive Officer of ONYX Hospitality Group, alongside executives from both companies as witnesses.
Yuthachai Charanachitta announced that Amari The Tide Bangsaen would be an exciting enhancement to the Amari brand, bringing its renowned hospitality and exceptional guest experiences to a region experiencing dynamic growth.
Eastern Thailand has witnessed steady development in recent years, fueled by ongoing infrastructure enhancements supporting tourism and the capacity to host major international events due to its comprehensive facilities. Amari The Tide Bangsaen is poised to become an attractive destination for both Thai and international travelers seeking beachfront accommodations within convenient proximity to Bangkok—just over an hour’s drive—and a mere 45 minutes from Pattaya. Additionally, Bangsaen offers quick access to key attractions within the province, as well as popular local shops and restaurants just minutes away.
Thanasit Khunplome, representing Five Leader Group Co., Ltd., expressed that the decision to rebrand from The Tide Resort to Amari The Tide Bangsaen signifies a significant shift aimed at boosting growth and competitiveness in the local market. This rebranding will also aid in the city’s hosting of prestigious sporting events, including the Bangsaen Series, Ironman 70.3 Triathlon, and Bangsaen Grandprix Road Race, among others.
Located directly across from the famed Bangsaen Beach, Amari The Tide Bangsaen offers a serene beachfront getaway in the heart of the city. The hotel is easily accessible and enveloped by breathtaking natural beauty, featuring a variety of accommodation options, including deluxe rooms and suites, with a total of 154 rooms designed to meet diverse needs and lifestyles. Whether catering to families, business travelers visiting nearby industrial parks, or hosting significant meetings and events, the hotel offers medium to large meeting facilities capable of accommodating up to 900 guests. On-site dining options include the Amaya restaurant, which serves breakfast and dinner with a delightful range of Thai and international dishes, as well as a beachside café experience at Aloha Beach Cafe located on Bangsaen Beach. For relaxation and wellness, guests can enjoy the signature spa, swimming pool, fitness center, and kids’ club, along with various other amenities designed to enhance the guest experience.
For over five decades, ONYX Hospitality Group has been managing luxury hotels, resorts, serviced apartments, and residences, with a strong focus on continuous development. The group’s vision is to be recognized as “The Best Medium-sized Hospitality Management Company in Southeast Asia.” Boasting extensive experience and a robust reputation as a leader in the hospitality sector in the region, ONYX has delivered exceptional performance across multiple countries in the Asia-Pacific. Through its diverse portfolio of brands—including Amari, OZO, Shama, and Oriental Residence—the group effectively addresses a wide array of target markets, accommodating the varying needs of both business and leisure travelers. ONYX is committed to delivering exceptional experiences, adhering to internationally recognized service standards by blending exemplary hospitality practices in Asia with world-class business precision.
Hotel website
Amari The Tide Bangsaen, 44 Soi 1 Bangsaen road 1, Tambon Saen Suk, 20130 Thailand
Phone: +66 38 399 200
