Bridge, a digital platform that connects middle-market developers with a network of debt capital providers, has launched its ground-up construction lending program, an in-house lending program designed to support construction and rehab projects for franchised hotels. The program will cater to experienced sponsors in primary and secondary markets, offering loan amounts of up to $50 million.
The move into direct lending addresses the evolving needs of the hospitality sector, providing senior debt for ground-up and rehab projects, according to the company. Notably, the program targets a market segment that is currently underserved and underfinanced, particularly in high-growth markets where demand for quality hotel accommodation exceeds supply. This gap presents a unique opportunity for sponsors to capitalize on untapped potential in both well-established and emerging markets.
“Our new ground-up construction lending program represents a significant step forward in our commitment to supporting the hotel industry,” said Shivan Perera, managing director, Bridge “We recognize that many segments within the hospitality sector are facing financial constraints and a shortage of development capital. By focusing on franchised hotel projects, we aim to bridge this gap and provide experienced sponsors with sound projects the capital they need to meet demand and succeed in both competitive and underserved markets.”
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