British heritage perfume model, Molton Brown, and The Athenaeum Resort and Residences, has introduced a brand new partnership to launch a primary ever hotel-exclusive Molton Brown assortment, offering visitors with a luxurious expertise with sustainability and a aware look after the broader world at its coronary heart.
To additional improve its expertise for visitors, The Athenaeum will provide Molton Brown’s brand-new Reviving Rosemary assortment in its visitor rooms and public areas. The vary, which is Molton Brown’s first aromatherapy assortment, has been created utilizing sustainably-sourced rosemary, and Tamanu Oil collected in Madagascar when the nuts fall from the bushes, eliminating waste within the manufacturing. The gathering presents a totally holistic expertise for visitors, permitting them to each improve their bathing expertise and revel in the advantages of aromatherapy.
Reviving Rosemary can be obtainable for visitors all through The Athenaeum’s Residences, utilizing Molton Brown’s in style refillable meting out options, which assist to cut back waste and add the model’s basic British styling to any room or house. As a frontrunner in offering sustainable meting out options for inns for many years, Molton Brown presents options to go well with each want. At The Athenaeum, it will embody using the model’s refillable double and triple dispenser options for Tub & Bathe Gel, Shampoo and Conditioner, in addition to glass bottles.
Different favourites from Molton Brown’s iconic perfume collections may also be obtainable for visitors at The Athenaeum, with the Orange & Bergamot and Coastal Cypress & Sea Fennel fragrances provided by way of aroma reeds, which can be used to ship a whole perfume expertise for visitors.
As an environmentally aware resort, The Athenaeum is passionately dedicated to working extra sustainably. The resort has its very personal 329sqm Dwelling Wall which removes 757kg of carbon dioxide yearly, deploys good options which scale back wastage, has eradicated ingle-use plastic all through the resort and has devoted recycling efforts in place for the whole lot from Nespresso pods to cooking oil.
This shared pioneering strategy to sustainability, in addition to their parallel standing as icons of British model, is the muse of this new partnership, which can see the 2 manufacturers concentrate on delivering a premium expertise rooted in each their heritage and their trendy, sustainable beliefs.
The Athenaeum embodies five-star luxurious with an impartial spirit at its award-winning, family-run resort, positioned within the coronary heart of Mayfair. As we speak, the resort champions bespoke British craftmanship all through each facet of its enterprise, coupled with a dedication to sustainable operation.
This strategy matches completely with Molton Brown, whose pioneering founders started the corporate in London’s South Molton Avenue within the Nineteen Seventies, utilizing solely the best components, in a accountable method, to create distinctive fragrances. As we speak, the corporate is a frontrunner in supplying fragrances to five-star inns around the globe, and continues to evolve its personal sustainability commitments. These embody being 100% vegetarian and cruelty-free, by no means testing on animals and utilizing one of the best pure components, with all collections manufactured in England to make sure the very best high quality normal and promote native and greener manufacturing.
Steve Clark, Senior Director Retail & Resort at Molton Brown, mentioned:
“We’re delighted to announce this new partnership with The Athenaeum, which continues our mission to ship true sustainable luxurious for resort visitors, whereas celebrating and constructing on our heritage as creators of British perfume.
“Resort visitors right this moment need luxurious and sustainability to go hand-in-hand, and that is one thing that we at Molton Brown have believed in for the reason that very starting. We’re more than happy to convey this to life in such an iconic setting as The Athenaeum, which is a real landmark for London and the British resort sector.”
Joanne Taylor-Stagg, Common Supervisor, The Athenaeum Resort & Residences mentioned:
“Our partnership with Molton Brown is one other nice step in direction of reaching our sustainability targets. As the primary resort globally to introduce their new Reviving Rosemary assortment with its refillable options and provide it to visitors as rest room facilities, we’re proud to supply our visitors with an eco-conscious luxurious expertise that aligns with our shared ethos of accountable residing.”
