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BWH Hotels GB, an independent hotel collection in the UK, is set to expand its portfolio with the addition of 100 new properties over the next five years, bringing its total room count to 20,000.
This expansion will add 8,000 keys to its current offering of 230 hotels across the country.
The new properties will represent various brands under the BWH Hotels umbrella, including WorldHotels Luxury, WorldHotels Elite, WorldHotels Distinctive, WorldHotels Crafted, Best Western, Best Western Plus, Best Western Premier, Executive Residency by Best Western, Vīb, GLō, Aiden, Sadie, BW Premier Collection, and BW Signature Collection.
Hotels that join the alliance will benefit from BWH’s global loyalty program, enhanced by affiliate marketing and robust web connectivity.
Robert Alley, brand director of BWH Hotels GB, stated, “BWH Hotels is experiencing significant growth, as evidenced in 2024, and we are dedicated to leveraging this momentum over the next five years.”
He further added, “We aim to partner with independent hotels nationwide that wish to benefit from a global brand while maintaining their unique identity. We look forward to collaborating with many more British hotel owners, helping them accelerate their growth while preserving their distinct character.”
In 2024, BWH Hotels GB welcomed its inaugural long-stay property, the Liverpool Dockside Aparthotel, to its collection.
