A New Era of Hospitality and Service is Here in the Imperial Valley, Led by This Premier Hotel Management Company.
The Cambria Hotel Imperial-El Centro, a 108-room establishment managed by San Diego’s Brick Hospitality, has officially opened, marking itself as the only full-service hotel in the Imperial Valley. Renowned for its expertise in managing upscale properties across California, Brick Hospitality infuses the region with its hallmark of exceptional service and operational excellence. This development signifies a significant step forward for economic growth in Imperial County, creating jobs and enhancing local tourism, with 50 employees already hired.
As the sixth brand in the chain, Cambria offers a variety of amenities, including modern, high-tech guest rooms equipped with complimentary WiFi, a diverse range of local cuisine and cocktails, and thoughtfully designed meeting spaces. The hotel is part of the Choice Hotels portfolio, which boasts a range of innovative and well-regarded lodging brands. Notably, this property includes one dedicated floor for long-term rentals featuring full kitchens, alongside three floors of luxurious rooms and suites.
The Cambria Hotel Imperial will also offer a restaurant and bar, the 1905 Bar & Grill, showcasing a curated selection of local craft beers and signature cocktails, with options for breakfast, lunch, and dinner. Guests will enjoy a stylish meeting and event space, spa-inspired bathrooms featuring Bluetooth® mirrors, and a cutting-edge fitness center. Additionally, Cambria hotels provide the unique Cambria Contactless Concierge service, allowing guests to make requests for housekeeping, food orders, and meeting rooms via text messaging.
Brick Hospitality is experienced in managing properties associated with prominent global brands, catering to both business and leisure travelers. Their portfolio includes well-known names such as Hilton, Marriott, IHG, and boutique independent hotels. The company delivers fully integrated management services, offering extensive support for all facets of hotel operations.
Under the leadership of Rauch and his team, Brick Hospitality showcases a diverse talent pool, allowing them to provide hotel owners with top-tier management expertise. This leadership team possesses extensive experience in operations, revenue management, marketing, food and beverage services, sales, and design. Their primary goal is to deliver exceptional customer service and quality, along with focusing on employee recruitment, revenue optimization, training, staff retention, and superior financial performance. Joining Rauch are Chief Executive Officer Dallas King and Chief Operating Officer Sarah Lynch, both of whom have received accolades for their accomplishments as general managers.
Services offered by Brick Hospitality encompass asset management, strategic product repositioning, accounting, compliance, sales and marketing strategies, revenue management oversight, project management, technical services, financial reporting, and feasibility studies.
Rauch, recognized as a leader in the lodging industry, has extensive experience in virtually every role within the hotel sector, including management of full-service four-diamond hotels with Hilton and Embassy Suites. He holds a bachelor’s degree in hotel administration from Western International University and a master’s degree in tourism administration from Arizona State University. He is a Certified Hotel Administrator (CHA) and has chaired numerous tourism organizations at both national and local levels in San Diego and Phoenix.
Dubbed the “Hotel Guru,” he also publishes Hospitality Insights, an electronic newsletter, serves on the Leadership Council of Arizona State University (where he has taught hospitality entrepreneurship for 12 years), and is the founding sponsor of Women in Tourism & Hospitality (WITH) in San Diego.
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Cambria Hotel El Centro – Imperial
1500 N Imperial Ave
Imperial, CA 92251
United States
+1 760-919-4019
