Lena Lu Donuts to Launch Its First Two UK Outlets in Primark Stores at Lakeside and Watford This October
The Lakeside location will open its doors on Monday, October 14th, followed by the Watford outlet on Monday, October 21st.
Established by entrepreneur Kym Hall, Lena Lu Donuts is an innovative donut bar that originated in Australia and currently operates a site in Lumiere Mall, Riyadh, KSA.
The menu features an array of donuts, bagels, coffees, and shakes, with the unique option for guests to craft their own customized donuts from a rotating selection of flavors, fillings, and toppings.
Customers visiting the donut bar in Primark can choose either a standard donut or mini donuts as the base of their creation and will have the opportunity to personalize their treats with a variety of fillings, toppings, and sauces to design their perfect donut.
Additionally, each location will feature grab-and-go sections showcasing Lena Lu’s signature donut flavors, including Cookies & Cream, Jam, Chocolate Hazelnut, and Biscoff Crunch.
Lena Lu embodies a youthful, vibrant spirit that is expected to resonate with Primark’s fun-loving clientele.
Plans for a third UK store are set for a November opening, with further locations anticipated for 2025.
Gamechangers Investments is managing the introduction of Lena Lu in the UK.
Drew Clover commented, “Following Lena Lu’s success in the Middle East, it’s thrilling to adapt the brand for the UK market. The unique concept, combined with our partnership with Primark, will significantly boost the brand’s visibility here.”
Kym Hall, Brand Owner of Lena Lu, stated, “Our journey at Lena Lu Donuts has always revolved around crafting enjoyable and memorable experiences for our customers. From our modest beginnings in Perth, Australia, to partnering with Primark, this growth journey has been exhilarating. Bringing our interactive donut bar to the UK Primark locations marks an impressive milestone for us.”
Jeremy Bussey, Lena Lu Franchise Partner, expressed, “As the team behind Lena Lu, we are excited to present our one-of-a-kind donut experience to Primark customers at Lakeside and Watford, with more locations on the way. Our aim is to offer a fresh and indulgent treat that enhances the shopping experience for Primark patrons, and we can’t wait to delight the London community with our handcrafted donuts.”
Tim Kelly, Director of New Business Development at Primark, added, “At Primark, we continually seek ways to enrich our customer experience. The addition of Lena Lu Donuts in our Oxford Street West, Watford, and Lakeside stores is another exciting milestone. With its interactive donut-making experience, we know our customers will enjoy the chance to create their own sweet delights while they shop with us.”
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Visit us at: lenaludonuts.com
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